Marketing Campaign Manager

Job Title: Marketing Campaign Manager

Location: Cardiff,

Department: US Marketing

We are currently looking a Marketing Campaign Executive for the Cardiff bay office, to support the USA marketing team.

You will be expected to attend the office 50% of the working week, to align with our hybrid working policy.

WHO ARE WE?

At Creditsafe, we weave our core values of customer-obsession, trust, respect and the courage to be different into the very fabric of our culture. With these values, we’ve fostered a culture of growth, innovation, well-being and success for the last 20 years at Creditsafe and created a legacy of successful career trajectories within our community of Creditsafers.

Powering business decisions for over 100,000 business across the world requires more than just the right tools. As a company, we don’t shy away from rolling up our sleeves to do everything possible to create a welcoming environment where every new talent is guided, supported and nurtured to grow and become a part of the culture.

With 25 offices across 14 countries, our geographically disperse community of colleagues are a testament to our inclusive and diverse culture that comes together to solve complex problems and learn from each other.

Twice featured in The Sunday Times list of ‘100 Best Companies to Work,’ our list of successful Creditsafers who’ve created long-standing, strong career trajectories out of what started out as jobs, just keeps growing. We’re proud to be a part of a culture and a company where careers are made and where talent meet its true potential.

JOB PROFILE

We are looking for a results-driven Marketing Campaign Manager to oversee and execute multi-channel marketing campaigns. You will play a critical role in developing, implementing, and optimizing email marketing strategies, managing marketing automation platforms, analyzing campaign performance, and improving lead management processes. Your efforts will directly contribute to increasing engagement, lead conversion, and revenue growth.

KEY DUTIES AND RESPONSIBILITIES

• Develop and execute marketing campaigns across email, digital, and other relevant channels.

• Manage and optimize processes in marketing automation platform (e.g., HubSpot, Marketo, Pardot, etc...).

• Maintain and optimize lead scoring models to enhance sales and marketing alignment.

• Conduct A/B testing on subject lines, email content, and automation workflows.

• Ensure email marketing best practices are followed, including deliverability, compliance, and engagement strategies.

• Segmentation and personalization of marketing campaigns to improve engagement and conversion rates.

• Analyze campaign performance metrics and report on key insights, providing recommendations for improvement.

• Collaborate with sales teams to refine the lead nurturing process and ensure alignment with business objectives.

• Work cross-functionally with content, design, and development teams to create compelling campaign assets.

• Stay up-to-date with industry trends and emerging marketing technologies.

The responsibilities detailed above are not exhaustive and you may be requested to take on additional responsibilities deemed as reasonable by their direct line manager.

SKILLS AND QUALIFICATIONS

• Proven experience in marketing campaign management, email marketing, or a related role.

• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot, etc.).

• Strong analytical skills with experience in data-driven decision-making.

• Understanding of lead management processes and CRM systems (e.g. Microsoft Dynamics, Salesforce, etc…).

• Ability to create and optimize customer journeys through automation workflows.

• Excellent communication and project management skills.

• Knowledge of email compliance regulations (e.g., GDPR, CAN-SPAM).

• Familiarity with SEO, paid search, and paid social.

• Strong attention to detail and ability to multitask in a fast-paced environment.

BENEFITS

• Competitive Salary.

• Company Laptop supplied.

• 25 Days Annual Leave (plus bank holidays).

• Hybrid working model.

• Healthcare & Company Pension.

• Cycle to work and Wellbeing Programme.

• Global Company gatherings and events.

• E-learning and excellent career progression opportunities.

• Plus more that can be found on the benefits section on the Careers page, https://careers.creditsafe.com/gb.

Creditsafe is an equal opportunities employer that values diversity. Please contact Creditsafe if there is any support you need with your application.

Marketing Campaign Manager

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